Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Brianne West, the CEO and Founder, started Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, the company has over 100 products in their range. Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through their business practices.

Ethique's products are designed to be conscious and concentrated, helping consumers give up single-use plastic bottles. All of their products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Their packaging is also 100% plastic-free.

As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, over 3 million gallons of water from being wasted, and has planted over 350,000 trees. This is just the beginning of their efforts to reduce the environmental impact of the cosmetics industry.

Ethique has also implemented their Compact by Design initiative, which focuses on sustainability by reducing the size and weight of their products, leading to lower carbon emissions. This is achieved by removing excess air and water, requiring less packaging and becoming more efficient to ship.

One of Ethique's products, the Calming Shampoo Bar, is an example of their commitment to sustainability and ethical practices. The bar is made with a blend of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, soothing oatmeal, cocoa butter, and coconut oil, providing softness and shine to the hair. Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo, and the packaging is recyclable and home-compostable.

Ethique's mission and product offerings demonstrate their dedication to creating conscious, sustainable, and ethical products that help reduce the environmental impact of the cosmetics industry. By focusing on sustainability, regeneration, and ethical sourcing, Ethique is leading the way in revolutionizing the industry and making a positive impact on the planet.

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